There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-08-18)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 45

Copywriting: (n) The process of writing the words that promote a person, business, opinion, or idea. On a website, copy includes all of the text on your site.

Brendon and Tina think that good copywriting is underrated. Good copy can mean the difference between no sales and a large amount of sales.

If you are a webmaster or website owner, it is extremely important to understand the power of good copywriting. Just because you understand the ideas behind your service or product does not automatically qualify you to be able to communicate this idea to your potential customers.

1. You or someone else you know, really needs to put themselves into the customers’ shoes and understand the benefits that your product delivers to them.

2. When you sit down and write your copy, make sure you emphasise what your product or services can do for your customers – ie. how it can make their life easier, save them money, etc.

3. You need to cut, cut, cut your copy down to the most important points. Readers, especially web readers are very impatient, and if information is not presented to them in a concise and informative way, you risk losing their interest.

4. Think about the AIDA principle. First you demand the Attention of your audience. Then grab their Interest, create a Desire for your product and incite them to take Action.

5. A good heading is essential. A good heading can mean the difference between someone reading or not reading your article. Set aside some time to think of a heading that people are likely to read.

Resources from the show:

• Websites that sell – An excellent example of compelling copywriting.
• copyblogger.com – great tips and tricks on copywriting, with special attention paid to the web.
• Copybloggers guide – copywriting 101.
• Magnetic headlines

– contrary to Tina’s opinion on writing a headline last, Copyblogger suggests that great headlines are written first.

As always if you have any feedback, we really appreciate it. Feel free to leave your comments on this topic.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 45

Regards,

Brendon

{ 1 comment }

There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-07-27)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 44

Show Notes:

Making the Most of New Trends in Your Industry

On today’s show, Brendon interviews (for a second time) Billy Kirkley, a successful Brisbane Web Deveolper. Billy and Brendon talk about how to spot future trends and soon-to-be successful new technology in your industry and how to make the most of them. They talk in particular about new web-based trends.

The key is to stay informed about what is happening in your industry by reading and listening to current news and editorials related to your industry. It’s also important to have a network of people to bounce new ideas off, and to have the confidence to have faith in your own ideas and judgement.

Websites Mentioned in the Show

Sites that are already huge news:

• Google Maps
• MySpace
• YouTube

Sites that take advantage of emerging web trends:

• • HousingMaps.com uses information from Craigslist and Google Maps
  • Frappr

uses Google Maps and various community sites to create maps of your contacts.

• eSnips provides digital storage
• YouSendIt.comprovides a gateway to send large files via email
• Blummy.com is a highly customizable bookmarking service
• Miner’s Run aggregates content useful to endurance athletes

Web news and resources sites:

• Wired Magazine
• Sitepoint
• Digital Point Forums
• Alexa

Other sites mentioned

• Seek.com.au
• Realestate.com.au
• PlentyOfFish.com

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 44

Regards,

Brendon

{ 0 comments }

There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-07-20)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 43

Show Notes:

Our Trade Secrets – Our Current Clients and How We Won Their Work

Brendon goes through his list of current clients and leads and outlines all of the different marketing methods he uses to generate business. The key is to diversify your marketing efforts and to have many jobs and prospects in the pipeline at the same time.

The old adage that “Cashflow is King”, rings true and means that you have to plan ahead to generate work, rather than relying on your current work, even if you are busy. Brendon explains how some of his marketing efforts from months and even years ago are still paying dividends today.

Stay tuned for next weeks’ podcast, in which we (for a second time) interview Billy Kirkley, a successful Brisbane Web Deveolper. Billy and Brendon talk about how to spot future trends and soon-to-be successful new technology in your industry and how to make the most of them. They talk in particular about new web-based trends.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 43

Regards,

Brendon

{ 0 comments }