There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-06-01)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 37
Show Notes:
Why You Shouldn’t Give the Customer What They Want
Today’s show is abut the benefits of having confidence in your own ability as a consultant. We talk about what you can do when you are faced with the tricky situation of a client that wants you to deliver something you know isn’t going to work. Our advice is to really try and educate the client, enough to understand that they can trust your opinion as an expert.
Show Resources
- Copy Blogger – A great resource on how to write effective copy
- Google Analytics – We just can’t stop mentioning this free statistics program, as it is really useful
- Stanford study quantifying design importance. – We just can’t stop mentioning this free statistics program, as it is really useful.
- Increase conversion rates by 40% with a new headline.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 37
Regards,
Brendon
{ 4 comments… read them below or add one }
This is a very useful and very enjoyable podcast. And I’m not just saying that because you mentioned me. 🙂
Thanks Brian
I didn’t love this episode but Tina and I think the podcasts are better when they’re not edited much and much more off the cuff.
That way we’re more authentic and it’s more conversational.
Love your site – brilliant stuff.
Cheers
Brendon
Hi Brendan,
On your podcast you mentioned two reports that you often quote to quantify good design.
Could you link to these please?
Loving your podcasts. Thanks for everything!
Danno
Another great podcast 🙂
Can you add the links you mentioned when you were discussing the value of design?