There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-07-13)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 42
Show Notes:
How to Maximise your Marketing Budget by Being Outrageous
If you’re low on marketing funds, but you want to get noticed in an overcrowded marketing place, then you’ve got to do something outrageous to get noticed.
Whether you drive a tank down the middle of a London Street or surround yourself with half-naked women a la Sir Richard Branson, or just create controversy by making an “against the grain” statement, like Jeremy Shoemaker of Shoemoney.com did when he accused fellow web entrepreneur Marcus of plentyof fish.com of lying, you’ve got to do something to raise the profile of your business above the clutter and differentiate yourself from your competitors.
But whatever you do, make sure it is relevant to your business and consistent with the message you want to get across about your brand. You want your stunt to appeal to the same people that your product/service appeals to.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 42
Regards,
Brendon
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