There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-03)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 19
Show Notes:
Welcome to Monday’s show of the new 3 times a week release (Monday, Wednesday and Friday) of the Business Mix.
We hope that you are enjoying the one topic shows, and we would appreciate any feedback you have on how it is working for you.
Today’s topic is….
Effective PR – How spending $28 000 on a grilled cheese sandwich can be a good investment.
We talk about how the Golden Palace Casino , famous for paying an exhorbitant amount of money for a grilled cheese sandwich that supposedly shows the face of the Virgin Mary in the crust, is a well-oiled machine when it comes to PR. We talk about what PR lessons you can learn from their crazy publicity stunts. It all comes down to the story you tell about your business.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 19
Regards
Brendon
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