There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-22)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 16
Show Notes:
The Most Important Part of Search Engine Optimization, The Classic Marketing Mistake You Should Not Make, The Importance of Quantifying Why You are the Best
- Introduction
- The Most Important Part of Search Engine Optimization – the new Google keyword research tool and keyword research tips and tools to help you make sure your customers find you before finding your competitors.
- The Classic Marketing Mistake You Should Not Make – Why it is important to be consistent and not ad hoc with your marketing message, and ways you can develop a marketing plan to get the most from your marketing budget.
- Quantifying Why You are the Best – Present facts and benefits of your product in your marketing material to quantify why your product is the best to make you marketing message more powerful.
- A call for feedback
- Thank you and goodbye
Websites Mentioned in the Show
Search Engine Optimisation Tools
- Google AdWords Keyword Sandbox
- Word Tracker
- Oveture Suggestion Tool
- Digital Point Keyword Suggestion Tool
- Dowloadable Program – Okay acording to Aaron Wall
- Keyword Generator
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 16
Regards
Brendon
{ 1 comment… read it below or add one }
I was falling behind on the broadcasts. Had to make a long drive to visit a client day before yesterday and downloaded a couple CD’s worth. The improvement in the format and professional aspects of the ‘casts are very easy to note when you listen to 6 or 8 in a row.
I’ll certainly second the comment on dynamic range, though. It’s very hard to get the volume set to easy listening in the conversational parts of the show and not have the speakers crying out in pain during the blasts of raucous laughter. In addition, Tina seems to be consistently miked higher than Brendon, so that when the volume allows me to hang on Brendon’s every word, Tina’s otherwise pleasant and professional voice blasts too loudly. A little work needed at the mixing console, perhaps… just fine tuning … the shows are great.